Asking yourself how to make a flyer to advertise your business?
Flyers are an excellent way to boost awareness of your small business. They’re easy to create and distribute, and they provide lots of room for information. This article will help you write effective copy by sharing some tips on creating the right kind of flyer for your business and how best to use them. Learning how to make a good flyer for your business is essential when trying to grow your audience.
But before we get into the nitty-gritty of creating great one-sheet ads, let’s cover some background information about flyers first.
Copywriting Tips For Flyers
When it comes to copywriting, the goal is to get your message across in a way that makes the reader want to engage with your brand.
The target audience is the group of people you are trying to reach with your flyer. You may want to create flyers for different types of events, or you may be selling a product and want to target potential customers. In either case, you must consider your audience when creating the flyer and writing the copy.
When writing a flyer, you should use a conversational tone and friendly language. If you’re speaking directly with someone, they’re more likely to listen and take what you say seriously. Your copy should be clear and concise, using direct language that explains exactly what you want to convey. There’s no need for flowery descriptions here—just get right down to business! Use words that resonate with your target audience so they can identify with what you’re saying (e.g., “you” instead of “the consumer”). They’ll appreciate being spoken to directly as it makes your potential customer feel like an important part of the conversation rather than just another anonymous consumer being sold a product or service.
A top tip is avoiding boring stuffy corporate jargon! Avoiding this will help to show that there are real people behind your small business who know how to care for their customers.
So, what key information should you include?
- The name of your business and who you are. This is quite straightforward, you must spell out exactly what your small business does, where you are located, and how people can find you.
- In addition to basic contact info like an address and phone number (which should be on all flyers), consider including a website link (a must if you are selling online) so potential customers can learn more about your services or check out other flyers you’ve created.
- An offer or special deal. You may have several items available for sale in person at this event—this would be a great time to advertise them! If not, consider offering something valuable like 10% off all purchases (but only if they mention this specific flyer or use a specific code you’ve included).
- Your logo.
How To Design Your Flyers
Making your flyer attractive and readable is crucial. Consider these design styles when creating yours:
- An attention-grabbing headline
- Visual hierarchy
- Bold colour scheme
- Assess the relevance of your information
- The right typography
There are several ways to design your flyers. You can use a marketing agency or a professional designer. However, if you want an easy and inexpensive way to get started with flyer design, we recommend using Canva.
Canva is the perfect place for beginners as it allows anyone to create beautiful and impactful designs without any prior knowledge about design software. And because it’s free, there’s no excuse not to try it out today!
Unsure which type of paper to use for printing? Silk paper is the most popular paper finish for flyers, with gloss paper being great for image-heavy flyers. The number of flyers you decide to print ultimately depends on your delivery method. Are you placing them in shopping centres, noticeboards, or handing them out? Knowing how many customers you aim to target will help you decide on the number of flyers you need to print.
Distributing Your Flyers
Once you’ve decided to print flyers and distribute them in your community, it’s time to think about how you’ll get them into the hands of potential customers. You can spend a lot of money on marketing but if no one sees your message, it won’t do any good! That’s why having a strategic plan for distributing flyers is important.
Don’t just take our word for it, here’s why James Miller, owner of a successful dance fitness class business called SwingTrain with James, added flyers into his marketing plan:
“Flyers are something I didn’t originally consider as part of my strategy to promote my SwingTrain classes. I was more focused on using social media for exposure. I was a bit foolish to not think about it straight away.
After putting flyers in my local shopping centre and local business windows, I attracted a good number of new students. Whilst online activities are important, don’t forget print marketing – especially if your target audience are local.”
–James Miller (SwingTrain with James and My New Venture mentor)
Here are our top tips when distributing flyers including best times and places, to maximise their impact.
- Think about when your target audience are most likely to hit the high street, gym or a relevant event, and then distribute your flyer at that time. For example, if they’re more likely to come by in the morning or afternoon hours, hand them out then.
- Consider where your target audience will receive the flyers as well. If you’re trying to reach people who are looking for a certain product or service around town, consider distributing them at businesses where those customers might go after work or during lunch breaks. Most businesses don’t mind if you leave one flyer with them—they’ll often put it up somewhere visible so other customers see it too!
Flyers are a great way to reach a wide audience. They’re inexpensive, they can be distributed quickly and easily, and they memorably convey your message. Target specific demographics by choosing the right locations to distribute them at.
Struggling with your marketing strategy or not sure who your target audience are? Learn everything you need to know about developing your marketing plan on My New Venture.
