Videos can be a really key component in helping you market your products and services. They are highly digestible and engaging making them easy to consume and a popular medium of communication for businesses of all shapes and sizes, just think about your own purchasing experiences. If you go to an exhibit or event, you’ll […]
Google Analytics is one of the best online tools available for tracking website visitor numbers and user behaviour. It tells you how many people visited your website and if and where they clicked; plus, how much time users spent on your site, the pages where they exited and so much more. This information provides valuable […]
You’ve got a fantastic business idea and you want to get it up and running. You can do this by registering your domain name, but how? In this article, we’ll go through all the steps you need to take to register a domain name, so you can select the one that’s right for you and […]
There is nothing more satisfying than creating a new website for your small business. Whether you’re looking to make a splash with something bold and modern, or you want something simple and classic, there are tons of resources out there that can help you achieve your dream. In this article, we’ll be looking at some […]
Networking is a vital skill for any small business owner. It can help you build relationships, gain new customers, and even find your next venture. But it isn’t always easy to get started, especially when you’re not sure what type of marketing networking suits your business or where to start looking for potential networking connections. […]
Asking yourself how to make a flyer to advertise your business? Flyers are an excellent way to boost awareness of your small business. They’re easy to create and distribute, and they provide lots of room for information. This article will help you write effective copy by sharing some tips on creating the right kind of […]
Is it time to create an Instagram reel for your small business? Instagram reels are one of the most popular and effective ways to build your brand. They help you create professional videos, share them with your followers, and introduce yourself to new audiences without taking up all your time making them. Instagram reels are […]
Business social media presence is in increasing demand from consumers. Creating posts and engagement through interactive posts not only engages your target audience but builds a rapport with your customer. Social media is a great way to connect with your customers and grow your business. But with so many platforms out there, it can be […]
It’s important to remember that rarely do things go unseen on the internet. Social media is the perfect place to promote your product or service but it’s important to remember the power and reach it has on your desired consumer. The heightened influence of your online presence is a result of how ingrained social media […]
Are you searching for the best small business awards for your new venture? If yes, you’re in the right place. As a business owner, you may be wondering why you should enter business awards and whether they are a waste of time and energy. Entering for a business award not only provides insights into your […]
Packaging is a form of art and an important part of your customers’ experience with your brand. It’s one of the best ways to show off your brand’s personality and set yourself apart from similar businesses in your industry. Small business packaging ideas do not have to be expensive or complicated, and they can pay […]
In the middle of 2018, Google announced that they would be tweaking their algorithm to pay extra scrutiny to the way that websites (and the people behind them) can demonstrate expertise, authority, and trustworthiness (E-A-T) within their industry.
If you’ve ever started the process of commissioning a new website project and ended up feeling disappointment and frustration with your web development company, this blog is for you.
Assuming your website designer has done a brilliant job with impactful visuals on your website, you will pass the 4-second test. That’s how long (or short) you have to grab a website visitor’s attention and spark their interest.
If you have a website with a blog facility, you should be maximising it as much as you can by writing regular, quality blogs.
It is always helpful to identify ‘must haves’ in a project brief that potential agencies can quote for. Be sure to make the non-negotiables clear and specific.
Serious question. I bet if you sat down now with a cuppa and looked through your website, you’d not recognise half the stuff on there!
This blog is a beginners guide to understanding some of the basic principles of SEO and how you can apply it to your own site.
If you’re at the cutting edge of an industry or your business is all about innovation, it is important that your website reflects these same traits, otherwise you are in danger of lacking credibility and being ignored.
If you were asked to describe the personality of your company, would the answer trip off your tongue?
Live Chat is becoming more and more popular. It is a nice facility to add to your website, but how useful is it?
Imagine you’ve made the exciting decision to build a new extension to your home. The first thing you do is meet with an architect.
Your gut’s telling you there’s something not quite right with your website. We’ve come up with eight easy fixes to improve your website and make it work harder for you in the coming year.
So, with so many other social media channels available to choose from today, why should Facebook still be your number one option for social media marketing?
We've identified some providers of quality stock footage and imagery at great rates, or even free, to help you spruce up your website.
A website project, when done properly, takes a fair amount of time and budget, therefore you don’t want to be getting it wrong.
Producing an informative website brief helps the agency to deliver a better response to your initial request. Here's our 8 step guide to writing a great website brief.
With just seconds to capture the web visitor's interest, it’s the images that will make that all important first impression. So, ensuring you get the images and photography right is a must.
It is becoming easier to sell online now - getting products from new markets in the Far East to sell, creating online courses or content for subscribers, delivering fitness classes through a webcam.
We recently became aware of an incident involving a small business owner that was facing a four figure fine because of copyright infringement, something that they were completely unaware had occurred.
This blog outlines five simple and quick tips to build into your website plan so that you can get content completed and uploaded without delay.
So to start with, alt text is a shortened term for the technically correct term of alternative attribute, but for the purposes of familiarity within this blog we'll refer to it as alt text.
Think about the last time that you bought a product. There is a very good chance that you purchased it after seeing a picture of it, or having experienced it in real life through a friend, relative or colleague.