Pros (Advantages)	Cons (Challenges)
Opportunities to make money and be your own boss	The cost could be prohibitive; in terms of the initial franchise fee, the ongoing franchise costs and the potential lack of salary
The advantage of having the marketing and brand trust from the trademark brand	The contract may be lengthy and challenging to exit. It’s crucial that you take legal advice and understand what you’re getting into, and importantly, if you can get out of it if it isn’t working.
Usually, it's a proven business model that has been refined and works	You might find that operating underneath the framework is restrictive and prevents you from implementing your own ideas and approaches